Restaurant business plans and feasibility studies in Dubai
Whoever reads your business plan in Dubai turns to the same five pages first.
A partner, a bank and a landlord all skip the mission statement and look for the numbers. We build those pages for your restaurant and hand you a clear verdict: Go, Go with Conditions, or Don’t Go.
Fifteen minutes with the founder, no obligation. Studies at one fixed, published price from USD 999, about AED 3,670.
Every study ends in one word.
No vague reports and no flattery. When the numbers say no, we say it plainly, before the market says it for you after the lease is signed.
What the study does for you
Six questions your reader will ask, answered before they ask.
See yourself here? This was built for you.
Pick your situation and watch its film in under a minute.
What you receive
Not paper for a drawer. A financial model you open and test yourself.
These are pages from a real study, published in full. They are not marketing mock-ups.
- Sales forecast day by day: seats, turns, average spend.
- Capital required line by line, with break-even and payback.
- Five years of profit and loss, tested against the worst cases.
- The verdict, with next steps and the Thesis that explains the logic behind every number.
A real feasibility study: look through six pages
Tap any page to enlarge it.
The same mistake, at two prices.
Three steps, and it starts with a call.
The Verdict
For food trucks, kiosks, delivery-only cloud kitchens and small quick-service outlets.
About AED 3,670
Delivered in three working days
Order the Verdict Or talk to Ralph firstThe Proof
For full restaurants and cafés, one location. A complete financial model to put in front of a partner or a lender.
About AED 7,340
Delivered in seven working days
Order the Proof Or talk to Ralph first
“I opened my first restaurant at fifteen. Three hundred projects and six Gulf markets later, I know where the mistakes hide. I want you to see them on paper, not in your bank account.”Ralph Homer, Founder and CEO, Praxis Model
Ran restaurants and a consultancy turning over AED 150 to 180 million a yearProjects in all six Gulf markets50 years of life in the Gulf
AED 60 million raised for his own ventures in four rounds in under two years: 80% from investors and 20% from financial institutions. All of it on financial studies and business plans he prepared himself.
And if the numbers say no? Ralph sits with you and shows you what has to change: the size, the location, the rent, the concept or the budget. With us, a no is advice. It is not the end of the road.
Who reads a restaurant business plan in Dubai?
Three kinds of reader, and each one is looking for something different. Write for the one in front of you.
| Reader | What they want to know |
|---|---|
| A partner or investor | How much goes in, how much comes back, and when. |
| A bank or lender | Whether the cash left each month covers the repayment, even in a weak month. |
| A mall or landlord | Whether your sales can carry the rent for the whole lease, and whether the concept suits the property. |
The five pages they check first
- The sales forecast. Built from seats, turns and average spend, so the reader can test every step.
- The capital budget. Every dirham you ask for has a line.
- Break-even and payback. The month the restaurant stops losing, and the month the capital comes home.
- Five years of profit and loss. Rent, food cost and wages as a share of sales, year by year.
- The downside case. What happens when sales fall short. Readers trust a plan that shows it.
Everything else in a business plan supports these five pages. If they are weak, no amount of good writing saves the rest.
Why a restaurant plan is different from any other
A restaurant has three costs that move together and can each sink it: rent, food and wages. A plan written by a generalist treats them as fixed percentages copied from a textbook. A plan written by someone who has opened restaurants builds them from your menu, your rota and your lease. That difference shows up within a minute of a serious reader opening the file. Ralph Homer has worked on more than 300 restaurant projects across the six Gulf markets, and every study carries that judgment.
We build the five pages your reader checks first, in seven working days.
Book a free consultationWhat does it cost?
At Praxis Model the price is fixed and published. It does not change from client to client:
| Study | Price | Delivery |
|---|---|---|
| The Verdict, for small formats | USD 999, about AED 3,670 | Three working days |
| The Proof, one location | USD 1,999, about AED 7,340 | Seven working days |
| The Proof, two locations | USD 2,999, about AED 11,010 | Seven working days |
Timing runs from your completed questionnaire. AED figures are approximate at 3.6725 to the dollar. The Verdict is a full study with real numbers; it costs less because it is built for small formats.
If you will show the project to a partner, a committee, a bank or an investor, add the Investor Edition: your own study, bound as a catalogue made to be presented, for USD 499 more. It is optional and available with any study.
Where we work
Praxis Model prepares feasibility studies for restaurants and food businesses in all six Gulf countries: the United Arab Emirates (Dubai and Abu Dhabi), Saudi Arabia (Riyadh and Jeddah), Qatar, Kuwait, Bahrain and Oman. Every study is built on the local currency, rents and costs. See how we work in Dubai.
Common questions
Do you write business plans for any type of company in Dubai?
No. We work only on restaurants, cafés, cloud kitchens, food trucks and other hospitality concepts. That focus is the reason the numbers hold up.
Is your study enough for a bank or a landlord?
It gives them the financial pages they ask for: forecast, capital budget, profit and loss, break-even and stress tests. Each lender and landlord has its own requirements, so ask yours what else they need. We do not promise any approval.
What is the Investor Edition?
It is your own study, bound as a catalogue made to be presented to a partner, a committee, a bank or an investor. It is optional, costs USD 499, and can be added to any study.
Do you study every kind of business?
No. We work only on restaurants, cafés, cloud kitchens, food trucks and other hospitality concepts, in the six Gulf markets.
What does a study cost and how long does it take?
The price is fixed and published. The Verdict is USD 999 and is delivered in three working days. The Proof is USD 1,999 for one location and is delivered in seven working days. Timing runs from your completed questionnaire.
Which countries do you cover?
The six Gulf markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Every study is built on the currency, costs and habits of its own market.
Can I talk to someone before I order?
Yes. Book a free 15-minute consultation with the founder, or message us on WhatsApp. No obligation.
What if the study says Don’t Go?
That is the most valuable answer you can get. A no on paper keeps your capital whole, and it shows you which number has to change before the concept can work.
Make every mistake on paper.
Never with your money.
Talk to the founder for fifteen minutes, free, and find out where to start.